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	<title>Association Thoughts &#187; NCOA</title>
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		<title>Are you taking advantage of the new NCOA USPS regulations?</title>
		<link>http://associationthoughts.com/blog/archives/48</link>
		<comments>http://associationthoughts.com/blog/archives/48#comments</comments>
		<pubDate>Sat, 18 Apr 2009 14:59:09 +0000</pubDate>
		<dc:creator>JohnDorman</dc:creator>
				<category><![CDATA[NCOA]]></category>

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		<description><![CDATA[Although we do not endorse a specific service, these benefits are quoted from: http://www.melissadata.com/ncoa/ncoa.htm • Reduce undeliverable mail by providing the most current address data • Lower postage, printing and mail preparation costs • Speed mail delivery by one to two days • Meet USPS® requirements for First-Class Mail® discounts • Assure that your mail [...]]]></description>
			<content:encoded><![CDATA[<p>Although we do not endorse a specific service, these benefits are quoted from:</p>
<p><a title="http://www.melissadata.com/ncoa/ncoa.htm" href="http://www.melissadata.com/ncoa/ncoa.htm" target="_self">http://www.melissadata.com/ncoa/ncoa.htm</a></p>
<p><img src="http://www.melissadata.com/ListServices/ProductImages/sub_benefits.gif" border="0" alt="Benefits of change of address service" width="213" height="18" /></p>
<p><span style="font-size: xx-small;">• Reduce undeliverable mail by providing the most  			current address data<br />
• Lower postage, printing and mail preparation costs<br />
• Speed mail delivery by one to two days<br />
• Meet USPS<sup>®</sup> requirements for First-Class Mail<sup>®</sup> discounts<br />
• Assure that your mail pieces reach the right audience</span><span style="font-size: xx-small;"> • Increase your web site traffic dramatically<br />
• Improve your conversion rate through multi-channel marketing<br />
•	Create faster and more effective marketing campaigns<br />
• Build added revenues from your current database</span></p>
<p>TMA currently utilizes Accumail&#8217;s <span class="pageTitle">Accumail Move product<br />
</span></p>
<p><a title="Accumail Move" href="http://www.smartsoftusa.com/products/accumail/accumailmove.cfm">http://www.smartsoftusa.com/products/accumail/accumailmove.cfm</a></p>
<p>We&#8217;ve written a wrapper application around their product that enables the automation of the entire NCOA process.</p>
<p>To recap the process, our wrapper application extracts our entire name and address information (260K records) and then utilizes Accumail&#8217;s Move product to ftp the information up to Accumail&#8217;s server where it is both CASS certified and then processed for any NCOA changes.</p>
<p>Upon completion, three files are received from Accumail:</p>
<p>1) NCOA processing report indicating the name, original address and new address</p>
<p>2) A postal stand NCOA processing summary report for delivery to the US Postal Service</p>
<p>3) A CASS certification report for delivery to the US Postal Service</p>
<p>Any new address changes are then updated in TMA&#8217;s AMS (IMIS).</p>
<p>The total Accumail cost was: 1) $1,000 for their Move client and 2) $1,200 for their NCOA subscription service</p>
<p>We are receiving approximately 250 address changes per week.  In the past, these would have been manually updated from envelopes returned.  The entire process completes in under 30 minutes.</p>
<p>Happy to talk more about it.  Will eventually provide a video of the process.</p>
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